Law Firm’s Viral TV Ad Leads to $1 Million Suit

An actress who starred in a popular advertisement for a New York personal injury law firm has filed a suit alleging that the agency that produced the spot licensed the ad and her image to law firms around the country without her knowledge and without compensating her. She’s seeking close to $1 million in compensation from the agency and the other law firms that licensed the ad. Elena Aroaz appeared in a 2009 advertisement for Trolman, Glaser & Lichtman that spoofed gold-digging personal injury plaintiffs. The ad, called "Machete," featured Aroaz sitting at a table discussing an injury in grave tones, with mournful piano music as the background score. "The pain was excruciating," she says. "It’s like I had this huge, really sharp machete chopping down on me every time I tried to move." Soon, the nature of the wound is revealed: "It was the worst paper cut I ever had. They made that paper way too sharp." Aroaz raises one index finger with a green bandage on it, saying, "Someone has to pay." Text on the screen reads, "There are some cases even we can’t win." As the contact information for the law firm appears, a voiceover says: "If…
Continue…

Comments are closed.